Blog

The Metropolitan Transportation Authority recently announced that the MetroCard program is coming to an end. They will be replaced by a new digital system. But over the past 30+ years, the MTA has made over 400 limited edition MetroCards, featuring NY landmarks, artists, films, tv shows, businesses and sports events. As a collection, the MetroCard captures a piece of New York City history – the businesses that have come and gone, the large events the city has hosted, the fashion, art, and institutions which serve as NY's bedrock. (1)

The back of the card became canvas for collaborations as diverse as New York itself. Supreme branded one for its SS17 launch which people waited for hours to get, the World Series feature tells you which lines to take to see the games, and Cam'ron makes an appearance in pink fur on a flip phone. Hockey and Tennis fans alike got the opportunity to win signed cards from their favorite Rangers or US Open players and fine artists such as Barbara Kruger and Nick Cave also received their own editions for the MTA “Arts for Transit” program. (2)

The cards were also used to help rebuild New York during times of crisis. After 9/11, cards were used to raise money for recovery and relief charities. Then, after Hurricane Sandy hit the city in 2012, the MTA used a card to highlight six areas which were most affected by the storm, urging riders to visit these areas and help stimulate local economies. (3)

The iconic MTA card is 3.3 x 2.1 inches (the same size as a credit card), with a small 45 degree bevel on the upper left which helps riders make sure they are swiping it the correct direction, and a small hole punch on the bottom so that it can be attached to a key ring. Together these details create an object with one of the most recognizable profiles in transit. And a ubiquitous piece of NY History. (4)